![]() Each standard uses different techniques and different equipment to achieve their brightness result and measurements are not interchangeable with one another. Within the industry, there are 3 standards that measure paper brightness. This light reflectance is measured against specific wavelengths as opposed to all wavelengths of light like whiteness. For example, paper with a higher measurement on the scale will reflect more blue light than a sheet of paper measuring less on the scale. The higher the number, the more “bright” a sheet is or that is to say, the higher amount of reflectance of blue light refers to the brightness of a sheet of paper. The general understanding of brightness is the amount of light reflectance, usually based on a scale of 0-100%. At the end of the day, it’s about aesthetics. It is not abnormal for these 2 properties to be misunderstood or confused and therefore, overlooked. Superior quality paper tells a story long before your client has gotten down to the details of the proposal you’ve handed them. ![]() Selecting the right paper for your documents or projects plays a big role in creating the credibility your business is looking for at the end of the day. Brightness and Whiteness though, are 2 concepts that can be overlooked if you aren’t aware of the difference. Color and finish are pretty straightforward. Opacity refers to the amount of light that is allowed to pass through the paper as in how translucent it is.
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